Promotion of City of Lodz

Together with the Sport Innovation company we promoted Lodz as the organizer of the Eurobasket 2009 and the UEFA European Women's Volleyball 2009. Promotion included billboard campaigns of Polish basketball star, Marcin Gortat, and the star of the volleyball, Małgorzata Niemczyk, that both come from the city of Lodz. It also included promotion of the newly opened Atlas Arena. The campaign run from August 2009 and included the 5 largest cities in Poland. In addition, on July 15 we launched a portal designed for Polish and foreign visitors planning to arrive for the Championships to Lodz. At the same time a Internet campaign was conducted with the participation of named celebrities


Urząd Miasta Łódź

Term of implementation

June-October 2009